Tuborg: De Grønne Favoritter

We find many names for the things we love, and the Danes have a particular fondness for beer. An integrated campaign for Grøn Tuborg, renaming Denmark's favorite beer to suit any occasion. From the Friday-Beer to the I’m-Sorry-Beer - Tuborg received over 17.000 name suggestions. 1.2 million interactions on Facebook. 950.000 video views. 77.000 Blippar scans. +800 photos on Instagram. And most importantly, Tuborg saw a 10% increase in sales during the campaign, compared to the year before. Cheers!

Blippar-integration
Scan the can and watch the films.
Facebook app – make your own personal beer
Print
Outdoor
Beer truck
POS
Roskilde Festival activation
Outdoor
Interactive outdoor
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