Tuborg: De Grønne Favoritter

We find many names for the things we love, and the Danes love beer. An integrated campaign for Grøn Tuborg, renaming Denmarks favorite beer to suit any occasion. From the Friday-Beer to the I’m-Sorry-Beer - Tuborg recieved over 17.000 name suggestions. 1.2 million interactions on Facebook. 950.000 video views. 77.000 Blippar scans. +800 photos on Instagram. And most importantly, Tuborg saw a 10% increase in sales during the campaign, compared to the year before. Cheers!

Case study (Danish)

Facebook app

Blippar-integration

Scan the can and watch the films.

Print

"Cheers for long arms!" / Moving-Beer

"It's hard cheering with cake" / Congratulation-Beer

"No more drinking with your feet" / Hand-Beer

"The liver paste's best friend" / Lunch-Beer

POS

Hand-Beer

Outdoor

"Tastes good other days as well" / Friday-Beer

"Sorry honey, I didn't know it was a diesel car" / I'm-Sorry-Beer

Beer truck

"Monday, Tuesday, Wednesday, Thursday..." / Friday beer

Facebook competition

The-Fence-Is-Down-Beer / "What do you call your Tuborg at Roskilde Festival? Write your suggestion in the comments"

Outdoor / wall

"What do you call your Tuborg at Roskilde Festival?"

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